Television Advert Analyse

Television Advert Analyse




PG Tips - Digger TV Advert


What is the ad for / What is the message?
This advertisement is trying to present the longed time product of teabags called 'PG Tips' an English product that consists on the product of 'tea'. The message of this advert mainly consists of them showing the audience that their specific teabag are more "better" than other 'teabags'. by using the example in the advert the puppet protagonist 'Monkey" presents us and other the actor named "Al" the reason why the 'teabags' are better. The advert state its "pyramid bags" has more room within the cup to move "Freeing the great, fresh for a perfect cuppa" giving the overall message of saying that the 'PG Tips' teabags are a lot more better quality than the other standard teabag. Al even has doubts about the tea saying that monkey could be lying about "PG Tips" but then is later proven wrong with the evidence that the adverts presents. Overall the main concept of this advert is to be proven that 'PG Tips' has a lot more quality and also unique value (the pyramid bags) to be shown, giving the message that you should choose PG Tips if you want "great and fresh" tasting tea.

Who is the target audience?
The primary demographics for the product of 'PG Tips' would main consist on most middle aged adults over its product alone teabags it would be primarily aimed at 'adults' because of its category of typical English grocery's (kind of like a stereotype for English people as its a popular tradition within England. The main Protagonists of the 'PG Tips' are what seemed to be a middle aged man and also a 'puppet' monkey that has the same attitude of a 'middle aged adult'. this clearly stating that the promoting product are substantially aimed the those type of audience over its relating and calm atmosphere.