Advertising Documentary: Questions
1. What is the purpose of Advertising?
The main purpose of advertisement is to address a Product, Contract, Investment or Charity to an audience for the purpose of selling/receiving a higher "frequency" of recognition for your Company/Business.
2. What is the target market?
The Target Market is a section of product that is aimed at specific consumers. There are many types of target marketing such as 'Food Product Marketing' which is primarily based around the section the 'Food'
3. How does Advertising work?
There are different forms of advertisement around the globe, some being 'moving image' posters, billboards, certificates, and many others. The way that advertising works is a company will find a unique and convincing to attract a target audience's attention to 'buying' their product. This is a simple business system created so companies/businesses and receive more recognition for either their product or form of trade. Some businesses like an 'energy drink' company will make a 'TV' Advertisement mainly to try and get a better frequency of their product they're trying to sell.
4. What is reach?
The term 'Reach' is the quality of exposure made by multiple viewings by a single person of the cited event of advertising.
5. What is Frequency?
Frequency ( In media terms ) is referred to the number of times the receiver is exposed to the Global population that are currently watching the 'Advert'.
6. What sort elements does an advertisement agency spend its money on?
The sort elements that are paid for is the schedule of the advert of when it is being played
7. How important is the usp?
The USP ( unique selling point ) is very important im terms of advertisement because the usp determines the overall reason of why the so called 'Product' should be sold the demographic. Overall is it very important.
8. Why might an advertising campaign fail?
Reasons, why an advertising campaign may fail, will depend on how well their product/properties are and also if their method advertisement is wrong. if they don't have a good leading chemistry fo their campaign then it could result in low funding meaning that they won't have a great structure of a good advertising campaign.
Frequency ( In media terms ) is referred to the number of times the receiver is exposed to the Global population that are currently watching the 'Advert'.
6. What sort elements does an advertisement agency spend its money on?
The sort elements that are paid for is the schedule of the advert of when it is being played
7. How important is the usp?
The USP ( unique selling point ) is very important im terms of advertisement because the usp determines the overall reason of why the so called 'Product' should be sold the demographic. Overall is it very important.
8. Why might an advertising campaign fail?
Reasons, why an advertising campaign may fail, will depend on how well their product/properties are and also if their method advertisement is wrong. if they don't have a good leading chemistry fo their campaign then it could result in low funding meaning that they won't have a great structure of a good advertising campaign.
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